In 2017 Target began pilot projects of a new service called Drive Up. The service allows customers to place their orders through a Target app. They then pick up their orders at a Target store and have it delivered to their car.
|Target is now expanding Drive Up to nearly 270 stores throughout the south and southeast of the United States. Already a number of stores in Texas and Florida provide the service, as do some stores in Alabama, Georgia, Louisiana, Mississippi, Oklahoma and South Carolina.|
Both today offer curbside pickup of groceries – the former via its online Walmart Grocery shopping service, and the latter through AmazonFresh and Whole Foods. Target, meanwhile, acquired grocery delivery service Shipt for over half a billion last year. The service has yet to roll out a grocery pickup option. (That’s something in discussion, but the near-term focus is on expanding Shipt to the majority of Target’s U.S. stores by the end of the year.) In addition, both Amazon and Walmart offer in-store pickups and self-serve pickup experiences with Amazon Lockers and Walmart’s Pickup Towers, where available.
Previously published in Digital Journal